Realtor of Excellence (ROE) is more than just a real estate brand—it is a movement that combines innovation, family values, and a relentless commitment to integrity. Founded in 1976 by Paul and Azalea Enderli, the company began as a small family-run firm, eventually evolving into one of Africa’s most forward-thinking agencies. In 2010, under the leadership of Sean Britt and Toni Enderli, ROE became Africa’s first fully cloud-based real estate company, a pioneering shift that gave agents the freedom to work virtually, focus on clients, and balance their personal lives.
Built on Family Values and Innovation
From its roots as Plotland Real Estates, later Realtors International, ROE has consistently challenged traditional industry practices. The company eliminated costly overheads such as physical offices, show houses, and newspaper ads, replacing them with state-of-the-art digital platforms that support paperless, secure, and efficient real estate transactions. This innovative approach not only streamlines operations but also empowers agents to maximize their potential.
A Commission Model That Rewards Success
ROE sets itself apart by offering one of the most competitive commission structures in the industry. Interns begin on a 50/50 split under mentorship, while independent agents who meet performance benchmarks can earn up to 100% commission. Unlike many firms with hidden fees or unreachable targets, ROE’s tiered model resets monthly—ensuring fairness and real rewards for consistent performance.
Creating a Culture of Support
The company fosters a collaborative environment where agents can grow without switching firms to advance their careers. From virtual office spaces in the metaverse to ongoing professional development, including exclusive training sessions with internationally acclaimed real estate trainer Ed Hatch, ROE equips its agents with the tools and knowledge to succeed in a modern marketplace.
Team leaders can build and manage their own teams with operational support, while recruitment incentives and retirement planning strategies help agents secure their financial future. This holistic approach addresses not only immediate earnings but also long-term career stability.
The Ideal Agent
ROE seeks professionals who embody its values: integrity, client care, and a passion for excellence. The ideal agent is self-motivated, adaptable, and committed to prioritizing clients over commissions. Whether as interns, independent agents, or team leaders, ROE provides pathways for career growth without unnecessary restrictions or restraints of trade.
A Lasting Legacy
The vision of Paul Enderli, who introduced groundbreaking innovations such as South Africa’s Multiple Listing Service (MLS), lives on through his family and the leadership team. Today, under CEO Sean Britt and COO Toni Enderli, the company has expanded globally with the Realtor of Excellence Family Office in Switzerland, continuing to merge heritage with modern innovation.
